Cooperative and Non-Cooperative Green Advertising in the Low-Carbon Supply Chain under Monopoly or Competitive Market

Pricing and Advertising Decisions in a Three-level Supply Chain with Nash, Stackelberg and Cooperative Games

Pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. This paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. The amount of market demand is influenced ...

Cooperative Advertising and Pricing in a Supply Chain: A Bi-level Programming Approach

Nowadays, coordination between members in a supply chain has become very important and beneficial to channel members. Through cooperative advertising, manufacturers and retailers can jointly participate in promotional programs. This action not only reduces the cost of advertising, but also is important to create a link with local retailers in order to increase immediate sales at the retail leve...

Stochastic cooperative advertising in a manufacturer–retailer decentralized supply channel

This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...

Competitive and Cooperative Positioning in Supply Chain Logistics Relationships

Improved Profitability and Competition in Two Level Supply Chain by Non-Cooperative Games

This article by modeling a non-cooperative dynamic game tries to improve profitability and competition. This paper has considered how the manufacturer interacts with multiple competitor distributors. Each distributor also determines the optimal distribution price and inventory replenishment policies to maximize their profits. The issue form a non-cooperative dynamic game. Distributors formulate...